Phantom kitchens, also known as dark kitchens, are a fast-growing concept in the foodservice industry. This innovative business model, based on the preparation of meals exclusively for home delivery, is experiencing considerable growth in France.
The aim of this white paper is to analyze the current state of the sector, study the impact of emerging technologies, present detailed case studies and propose implementation strategies for entrepreneurs wishing to embark on this adventure.
Finally, we will look at how Inibar, an expert in IT solutions, can support players in this market in their development.
According to a study conducted by Xerfi in 2021, the French market for dark kitchens should reach 1.3 billion euros by 2023, with annual growth of 20% (source: Xerfi, 2021). The impact of COVID-19 has not only accelerated digitalization, but also transformed consumer expectations, who now favor fast, personalized service. Companies are thus faced with challenges such as technological integration and regulation, while seeking to optimize the customer experience.
Emerging technologies play a major role in the development of dark kitchens. These include:
The major drawback of dark kitchens is their almost exclusive reliance on online visibility to attract customers. This approach can limit their ability to build a loyal local customer base, as they lack a physical presence that stimulates brand recognition through high street visibility. It also means that they often have to invest a sizeable budget in digital marketing and delivery platforms to become and remain competitive in the face of huge emerging competition, which can lead to a heavy reliance on these platforms’ algorithms.
Delivery platforms play a crucial role in the success of dark kitchens, but they also have a notable disadvantage: they impose their own rules and conditions, leading kitchen managers to delegate a significant part of their operational control. High commission rates can erode dark kitchens’ profit margins, and conditions of use can limit the way services are offered to customers. What’s more, as these platforms monitor customer interactions and collect important data on consumer behavior, dark kitchen managers lose direct access to valuable information that could help them optimize and personalize their offering. This dependence can make them vulnerable to potential changes in platform policy, which can alter conditions or costs without notice, affecting the viability of these kitchens’ operations.
Some may deplore the absence of a catering space with dark kitchens, making social exchange during the meal less attractive.
Nevertheless, this hasn’t stopped this business model from exploding in recent years. Customers seem to appreciate the social exchange at home, with the dishes of their choice.
Online ordering and home delivery offer unrivalled convenience, particularly appreciated in urban lifestyles.
In addition, without the need to serve customers in the dining room, staff can concentrate on efficient meal preparation and delivery, potentially reducing waiting time.
Dark kitchens give customers access to a wide variety of cuisines and dishes from a single delivery platform, increasing the options available without leaving home.
Dark kitchens eliminate the need for a traditional restaurant space, reducing the costs associated with renting, fitting out and maintaining a physical establishment.
Managers can locate their kitchens in industrial or outlying areas where rent is cheaper, while serving customers in high-demand areas.
By focusing solely on meal preparation and delivery, dark kitchens can optimize their operations and manage staff and resources more effectively.
For CIOs and IT project managers, it’s essential to develop a clear roadmap for the adoption of these technologies. This includes training teams, investing in secure and scalable solutions, and working closely with strategic technology partners. Specific recommendations are provided to ensure a smooth and compliant transition. To succeed in the dark kitchen business, it’s essential to :
The ghost kitchen market in France offers promising growth prospects for entrepreneurs who can adapt to new trends and leverage emerging technologies. Inibar, as an expert in IT solutions, can support these players in their development by offering tailored services, such as implementing customized software solutions, IT project management, and digital strategy consulting. With its expertise and deep knowledge of the sector, Inibar is the ideal partner for succeeding in the world of ghost kitchens.
Phantom kitchens, also known as dark kitchens, are a fast-growing concept in the foodservice industry. This innovative business model…
