Ladurée: successful integration of a new POS for a luxury brand

CASE STUDIES

LADURÉE GROUP BUSINESS CASE

SUCCESSFUL INTEGRATION OF A NEW POS FOR A LUXURY BRAND: THE CASE OF LADURÉE - INIBAR

Challenges

Modernize aging POS infrastructure

Efficient, ongoing maintenance

Supporting store reopenings and improving the customer experience

Risks

When implementing a new information system, Inibar faces several significant challenges: cybersecurity to protect customer and transactional data, integration and interoperability with existing systems, and resistance to change by staff.

Modernization of a POS system for a luxury brand: Maison Ladurée and Inibar

Inibar has integrated a tailor-made solution for an enhanced customer experience at luxury retailer Ladurée. A successful collaboration to modernize an aging POS system, and significantly improve the customer experience.

Context of Ladurée's need to modernize its POS system to improve the customer experience

Inibar helped Maison Ladurée (41 stores in France, 5 in Switzerland and one in Monaco) solve their challenges. Maison Ladurée, the famous luxury pastry brand, recently undertook a strategic project to modernize its information system and improve the customer experience in its stores. Inibar, with its extensive expertise, was chosen to support Maison Ladurée in this ambitious project.

Inibar' approach to modernizing Ladurée's technological systems

Inibar adopted a consultative and personalized approach to meet Ladurée's specific needs. Workshops with stakeholders were organized to pinpoint expectations, identify pain areas, and align proposed solutions with the brand's strategic objectives.

Solutions proposed by Inibar to enhance the customer experience at Ladurée thanks to new technology

Inibar implemented and supported the TCPOS POS system so that Maison Ladurée could have a unified and more efficient management of commercial transactions. In addition, it was important to renew and maintain POS hardware in key areas, notably Roissy Charles de Gaulle, Orly and Nice airports. Inibar had to provide 7/7 technical support to ensure seamless operational continuity across the Maison Ladurée boutique network.

Value analysis, or digitalization that respects the Ladurée identity

Inibar' involvement led to a significant improvement in operational efficiency and customer experience. In addition, the centralized and streamlined management of inventory led to a reduction in costs, optimizing purchasing and inventory management.

IN CONCLUSION

Digitalization
is essential
for luxury brands

Modernizing the POS system is an absolute necessity for luxury brands wishing to offer a high-quality customer experience and optimize their efficiency on an ongoing basis.

The collaboration between Maison Ladurée and Inibar shows that a smooth modernization of systems is perfectly possible, for a considerable improvement in the customer experience and a significant reduction in costs. Indeed, the implementation of the TCPOS POS system has enabled Maison Ladurée to centralize and streamline the management of commercial transactions and inventory. However, it is advisable to be accompanied by an expert in new technologies to ensure a smooth digital transition, as the modernization of a POS system involves risks that need to be taken into account. Cybersecurity and compatibility with existing systems are the main concerns of luxury retailers, as is resistance to change on the part of staff, which needs to be taken into account and supported appropriately.